The only thing that remains constant is change. So now is the perfect time to start planning your digital marketing campaign for the coming months. This includes everything related to search engine optimization (SEO). Google has made it popular to work to get rid of spam and increase the number of links that contain compelling and informative content that provides a positive user experience. This means that fine-tuning your tactics to ensure success with respect to the amount and type of traffic your website is getting from Google is now the best way to go. Here are some of the SEO trends to improve your ranking in 2022.
- Improved page speed and core web vitals
These SEO trend lists seem to show page speeds every year, but for good reason. Google has already announced that page speed is a ranking consideration. This means that improving your website will improve both the overall user experience of your website visitors and the likelihood that your searched pages will get SERP spots. There are lots of great SEO plugins for WordPress and other platforms, and you can find areas where you can improve page loading from a technical perspective.
If this does not resolve the issue, you may need to upgrade your web host to a more appropriate plan.
- Focusing more on User experience
Let's be honest. Advanced user experiences do not necessarily tend to occur over time. But as search engine marketing is getting stronger and stronger, with a focus on making the best possible impression when a website visitor is on your page. First, keep in mind that websites with lots of bugs, outdated aesthetics, and terrible navigation structures can be clicked the moment people arrive.
The next thing to keep in mind is that Google tracks and takes into account the time spent on websites linked by search. This means that people who click immediately due to their low UX are actually affecting their chances of being ranked high on Google SERP. From SEO Perspective, we need to focus on user experience to bring more impressions and reduce bounce rate.
- Optimizing existing content
As we all know, content is the king in SEO. The richer content it is, the more chances to get your website ranked in Google. Add more content to your website with the passage of time to make it more optimized. Also, the old content should be maintained and updated with the latest SEO practices so it can be easily crawled in Google and get chances to rank your website as well.
- Run digital campaigns
For many digital marketers, splitting different aspects of the overall strategy into separate buckets can be very easy, as each has its own branding, goals, messages, and so on. The problem with this is that today's consumers are everywhere at the same time. You can find it on social media sites such as Instagram and Facebook. Different brands on different pages can be confusing. In other words, you may miss a website in SERP because you don't know how everything is connected. Running a campaign on different social media platforms helps you to reach more customers and grow your business more.