The logo design process? What are the things that designer should take care of while designing a logo?
Logo designing is not easy as it seems. The logo design process is difficult to define because each graphic designer has a unique approach to logo creation. It's rigorous and strict for some—60 minutes of concept formulation followed by 90 minutes of execution, or for some, it’s just a piece of art sculpting into vectors and arts. Here are the basic steps the designer should take care of while designing a logo for any company.
Evaluate the brand
The first step in the logo design process is to figure out what the brand stands for and what the company's objectives are. There is no such thing as a one-size-fits-all approach to logo design—a logo is only as good as its depiction of a company, therefore it won't be effective until you first understand the brand's intended impression. Find what kind of image the brand wants to represent and then start working according to it. Here are some general queries that can come up while doing some client research:
- Why do you want to design a logo? What problem do you want to solve?
- What is your brand voice? (Eloquent and formal, joking in slang, etc.)
- What beliefs and values are important to your brand?
- How do you want your customers to describe your brand to their friends?
Asking these questions is a must-do initial step. One of the first steps in the logo design process is to evaluate a brand. Mind mapping is a popular brainstorming approach in which designers take their overall brand impressions and map them out.
Research work for the logo designing
Every task requires R&D (research and development). The first step in the logo design process is to define your brand attributes based on an interactive sliding scale. Then do some research on how the logo should be made. What logo strategies, such as trademark colors or specific forms, perform best for your industry? What logo techniques are overdone to the point of losing personality? What types of customers are the most common in your industry? (Or which customers your rivals prefer to target).
These are the basic research a designer should look for to make a logo for any brand and target the audience.
Make a list of where the logo will be used
Find out where the logo will be used - this is known as the app discovery step. Where you need your logo can be dictated by the color model, shape, or even the design software used. Here are a few places where you can use the logo you created:
- Website Icons
- Signs and banners
- Product packaging
- Advertisements & Social media profiles and banners
You should also consider the shape of the logo and how it fits into its surroundings.
Build various logo versions & Modify your logo with feedback from clients
Once the above-mentioned steps are done, then you can make various versions of the logo for clients, so they can choose among them. Someone, somewhere, will most likely request revisions to your logo design, no matter how flawless you think it is.
Prepare and deliver the logo files
When the logo is ready, we will deliver the final file. At the beginning of the process, you need to determine the design files that your customers need (if you have special requirements). However, in general, it's best to include Overlayed source vector files such as
- Layered EPS / PDF files (for customers using various vector programs)
- High resolution raster file for the web containing PNG with transparent background
- character logo design
It's time to deliver those final files. Be sure to include the following basic variations in your logo: B. Full color, black, white, monochrome. If you are using standard fonts (rather than custom lettering), you should also draw a line around the text. Also, keep in mind that customers should be informed of the font used in the logo in case they are needed for future branding.