The ultimate success of a mobile app is measured by engagement. It refers to the process of enticing potential customers to return to the app and do an action that directly or indirectly affects your sales and revenue. Engagement relates to how much time a user spends on your app every day, whether it's a commerce app or a gaming app. If you search on your phone, you can find out how many times you open your favorite app and when you first uninstall it after using it once. As a result, downloading an app rather than using it as a starting point is not the ultimate goal. You must fulfil certain elements to avoid your mobile application being replaced by others. A complete approach to increasing user engagement in your mobile app can be found here which are listed as follows:
- The total number of active users
- Users' visit frequency on a daily basis
- The number of views, likes, comments, reviews, and subscribers divided by the number of days spent
User engagement is the key to your application's success since it keeps your customers engaged throughout the process. It appears to be a key responsibility to notify your clients about all of the upgrades, then delight them with all of the existing features and encourage them to interact with the app, whether purchasing products, browsing websites, or reading website content.
Here are few steps to make app user engagement:
Simple Onboarding Procedure
This is the first step you should take when trying to improve your app's user engagement. Users are always drawn to explore applications after a customized and flawless onboarding experience. It's a sort of first impression of the application. If the user finds the onboarding process tough, your app is likely to be abandoned. Some pointers for a smooth onboarding process are as follows:
- Create a user account or sign up using the bare minimum of steps.
- Allow users to register using numerous methods, such as Facebook, Google, or email.
- Showcase the apps' primary features while ensuring that consumers are not bored.
Welcome Message Personalized
A welcome message can take the form of a welcome website or an email. You can use the data used for account creation or sign-up procedure instead of any generic message when sending welcome emails and showing any welcome page for a specific user. According to studies, sending personalized welcome greetings via any channel increases conversion rates by 27%. This welcome letter gives you the chance to establish a genuine relationship with a possible consumer. When writing an email, attempt to include your company's mission and slogan, explain how your company can meet the user's specific needs, and tell them to contact you if they have any problems.
Push Notifications are a type of notification that is sent to your phone. Use push notifications properly. Push notification is a sort of user interaction that alerts users to new features, bargains, or offers. You should tailor the content of push notifications to the location and kind of users, as well as their preferences and interests. Push alerts that are customized include: Assume you're the owner of a video streaming service like Netflix or Amazon. You can suggest a movie based on what they've already seen or give push notifications about new releases on the
site. Another example, cart abandonment, is fairly common nowadays.